I design digital products for premium brands. Built to convert, crafted to delight.

Freelance product designer with experience in London, Montreal, and currently based in Paris, I design functional & creative interfaces. I recently founded SERRA STUDIO.

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Side House
From product strategy to guest experience: a full digital ecosystem for independent hospitality.
Side House
Product strategy, design system, website, booking engine, guest web app
Project
Side House
From product strategy to guest experience: building a booking engine, design system, marketing website, and guest web app in 4 months, from scratch.
Project
RIMOWA
From product strategy to guest experience: building a booking engine, design system, marketing website, and guest web app in 4 months, from scratch.
Project
Deezer - App rebranding
Contributed to the rebranding of the Deezer mobile app, translating the new brand identity into a cohesive product experience. The work involved applying the refreshed visual system across key user journeys.
Project
Music Curator - App
A platform connecting artists with industry professionals, offering detailed curator data to enhance targeted music promotion.
Project
Life House – Self-check-in app
This feature enables guests to complete the check-in process via their smartphones, thereby streamlining their arrival and enhancing the overall guest experience.
Project
BARNES
UI direction for the new short-term rental website for BARNES real estate. They requested an exploration of a more editorial version of their brand guidelines to differentiate from their real estate website.
Project
Life House – Hotel Revenue Dashboard
Developed a product design that provides hotel owners with detailed analytics on occupancy rates, seasonal trends, and customer demographics, enabling informed decisions on pricing strategies and marketing efforts.
Project
Ping
Ping surfaces the commitments you already made in WhatsApp, before they slip through the cracks. The design challenge: make a reminder app feel like a helpful friend, not a productivity tool.
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Services

With over 14 years of industry experience, I offer a comprehensive and mature approach to projects involving UX, UI, product design, and branding. This enables me to deliver projects with a holistic perspective, ensuring an exceptional user experience.

UX & UI Design
Design System
Mobile app designer
AI builder
Product Design
Branding
Webflow developer

Get in touch

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